Lindsay Kirby, RN
Lindsay Kirby is a Registered Nurse, health expert, and the founder of Sculpt Wellness. She has always been passionate about health and wellness — specifically, how to feel good in our bodies. After 12 years in nursing, she realized she was “stuck.” Lindsay knew that her body, mind, and motivation were not in the alignment that she needed. After discovering secret weapons that helped her that traditional health care wasn’t talking about, Lindsay launched Sculpt Wellness to help discouraged individuals get the results they want to feel confident in their bodies and re-engaged with healthy habits. Sculpt Tri-Cities won “Business on a Roll” Award by Tri-Cities Regional Chamber of Commerce in 2022 and “Rising Star” award from the Cryotherapy Association.
Session
Nurse Entrepreneurship: Ethical Considerations in Medical Business Practice
Description
In the world of medical aesthetics and wellness, ethical business practices are about more than compliance—they’re about deeply understanding and meeting your client’s needs with integrity and confidence. Many providers, especially those with a clinical background, struggle with the idea of “selling,” believing it feels unethical. But the truth is, you’re not selling—you’re offering solutions that your clients genuinely want and need.
This session will explore how to ethically design packages, price transparently, and communicate value without misleading tactics or undercutting competitors. We’ll discuss why separating the cost of drugs and products from memberships is not only a sound business practice but an ethical obligation. Attendees will leave with a framework for confidently offering treatments, ensuring patients feel heard, cared for, and empowered—without compromising on ethics, trust, or sustainability.